Sensor Wireless to Launch Smart Spud On-line Storefront.

For Release August 6, 2007

August, 2007, Charlottetown, Canada - Sensor Wireless Inc. reports today that it will introduce a new e-commerce based web site on Monday August 6th, 2007 directly targeted at the popular Smart Spud product line. Web based sales activity for the Smart Spud product have been steadily increasing over the last 3 years and the company wishes to take advantage of the increased sales traffic by providing a secure, completely transaction based online store for customers wishing to save time and money using this new method of purchasing on www.sensorwireless.com.

Smart Spud is a hi-tech, producer oriented, sensor technology that mimics the shape and weight of a real 9 oz. potato and senses the bumps and bangs potatoes experience when transitioning among real potatoes in harvesters, windrowers, and packing facilities. The Smart Spud is a simple to use, self contained system that was designed to provide an instant analysis of how potatoes are handled and how improvements to the quality of potatoes can be realized. The system is currently sold in over 20 countries and used by world class companies like McCains, RD Offut, and Frito Lay. Growers have experienced anywhere from a 10% to 70% improvement using the Smart Spud technology.

www.sensorwireless.com.

*Results from real Smart Spud users on blackspot bruise reduction realized from using the Smart Spud and comments to the changes made.

‘Sales generated from web marketing have increased to almost 25% of all sales activity,’ said Dave McNally, Agricultural Sales Manager at Sensor Wireless. ‘We will now start to increase our web marketing presence and utilize the new web commerce capability to drive down sales cost, and pass along these savings to our new and existing customer base.’ McNally indicated that users who purchase the Smart Spud and other Sensor Wireless products on-line could see savings of up to 20% off direct sale pricing due to the reduced sales cost and larger traffic volumes.

Using the online ordering system, customers can customize their Smart Spud purchase by choosing added value features, maintenance and support, and save time and money. Sensor Wireless plans to launch the new Smart Spud online store on August 6, 2007 with additional sensor products and services following over 6 months. Company President, Wayd McNally said, ‘We are excited to provide Global potato producers a means to do online purchasing of Smart Spud, and participate in the cost savings associated with an easy to use e-commerce site.’

In addition to online purchasing, Sensor Wireless will also be adding information to its online Knowledge Base. This is a FREE and valuable service to all Potato Growers and will incorporate 20 years experience and know-how Sensor Wireless has about the potato industry with helpful advice on quality improvement strategies. Information on Smart Spud online services will be provided via email to our customer base. To find out more about Smart Spud programs contact David McNally at (902) 626-3952 or email at dave@sensorwireless.com . Visit www.sensorwireless.com/smartspud.php

For enquiries related to Smart Spud or other Sensor Wireless products please contact:
Dave McNally
Sensor Wireless Incorporated
106 Kensington Rd.
Charlottetown, PEI
Canada, C1A5J5
Tel: ++ 902 626 3952
Toll Free 1 877 626 3952
Fax: ++ 902 626 3303
dave@sensorwireless.com
www.sensorwireless.com

Media Contact:
Wayd McNally
wayd@sensorwireless.com